{"id":4724,"date":"2021-10-15T11:30:30","date_gmt":"2021-10-15T11:30:30","guid":{"rendered":"https:\/\/babita.templtrial.com\/google-ads\/"},"modified":"2022-06-14T11:28:49","modified_gmt":"2022-06-14T11:28:49","slug":"google-ads","status":"publish","type":"page","link":"https:\/\/babita.templtrial.com\/en\/google-ads\/","title":{"rendered":"Google Ads"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#212121&#8243; background_enable_video_mp4=&#8221;off&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; bottom_divider_color=&#8221;rgba(255,255,255,0.8)&#8221; bottom_divider_height=&#8221;190px&#8221; border_color_bottom=&#8221;rgba(255,255,255,0.8)&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_fullwidth_code _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; 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header_font_size_phone=&#8221;42px&#8221; header_font_size_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1 style=\"text-align: center;\">Google Ads \/ Advertising<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|300|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;19px&#8221; text_line_height=&#8221;1.5em&#8221; width=&#8221;80%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;80%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;1080px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||-3px|||&#8221; custom_padding=&#8221;40px||80px|||&#8221; animation_style=&#8221;fade&#8221; animation_direction=&#8221;right&#8221; animation_duration=&#8221;1400ms&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Google is now the world&#8217;s largest search engine, with around 3.3 billion searches a day on its platform alone. This means that if you want to reach your customers in the best possible way, you need to be visible on Google. To succeed in the digital marketing of your business, you need to work with<em><strong><a href=\"https:\/\/babita.templtrial.com\/en\/search-engine-optimization\/\">SEO<\/a><\/strong><\/em>, <em>Search engine optimization<\/em>, and <em>SEM, Search engine marketing.<\/em><\/p>\n<p>Working on SEO and optimising your website to rank higher in the organic results takes time. When you advertise through Google Ads, you&#8217;re instantly visible. Google Ads has been around for over 20 years, since October 2000, when Google Adwords (as it used to be called) was launched. Today, Google is undoubtedly the market leader in online advertising.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; width=&#8221;90%&#8221; max_width=&#8221;100%&#8221; custom_margin=&#8221;0px|auto|0px|auto|false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; scroll_scaling_enable=&#8221;on&#8221; scroll_scaling=&#8221;0|20|20|100|70|100|100&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/cdn4768.templcdn.com\/wp-content\/uploads\/2021\/10\/empty-layer-kopia.png&#8221; alt=&#8221;Advertise with Instagram ads&#8221; title_text=&#8221;advertising-google&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/cdn4768.templcdn.com\/wp-content\/uploads\/2021\/10\/annonsering-google-.jpeg&#8221; parallax=&#8221;on&#8221; height=&#8221;500px&#8221; scroll_scaling=&#8221;0|50|50|100|100%|100|90%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,3_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;150px||0px|||&#8221; scroll_vertical_motion=&#8221;0|50|50|100|1|0|0&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/cdn4768.templcdn.com\/wp-content\/uploads\/2021\/10\/ranka-ho\u0308gre-so\u0308kmotoroptimering.png&#8221; title_text=&#8221;rank-higher-search-engine-optimization&#8221; align=&#8221;right&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;40%&#8221; custom_margin=&#8221;50px||50px||true|false&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_intensity_slide=&#8221;20%&#8221; animation_starting_opacity=&#8221;100%&#8221; animation_speed_curve=&#8221;ease&#8221; scroll_vertical_motion_enable=&#8221;on&#8221; scroll_vertical_motion=&#8221;0|50|50|100|1|0|-1&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Raleway|800|||||||&#8221; text_text_color=&#8221;#232323&#8243; text_font_size=&#8221;80px&#8221; text_letter_spacing=&#8221;2px&#8221; text_line_height=&#8221;1.1em&#8221; header_2_font=&#8221;Raleway|800|||||||&#8221; header_2_text_align=&#8221;right&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;60px&#8221; width=&#8221;100%&#8221; max_width=&#8221;1080px&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;||-3px|||&#8221; custom_padding=&#8221;80px|||||&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;0px||||false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; animation_direction=&#8221;left&#8221; scroll_vertical_motion=&#8221;0|50|50|100|1|0|0&#8243; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;42px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>your customers<br \/>is on Google<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|300|||||||&#8221; text_text_color=&#8221;gcid-94d0adb9-953c-4c41-9374-72d9b522550c&#8221; text_font_size=&#8221;19px&#8221; text_line_height=&#8221;1.5em&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;1080px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||-3px|||&#8221; custom_padding=&#8221;40px||80px|||&#8221; animation_style=&#8221;fade&#8221; animation_direction=&#8221;right&#8221; animation_duration=&#8221;1400ms&#8221; scroll_vertical_motion=&#8221;0|50|50|100|1|0|0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-94d0adb9-953c-4c41-9374-72d9b522550c%22:%91%22text_text_color%22%93}&#8221;]<\/p>\n<p style=\"text-align: right;\"><span style=\"color: #ffffff;\">According to Google data, businesses using Google Ads earn an average of $8 for every dollar they spend. Today, Google Ads is an extremely important tool for companies that want to be more visible online and want to get more customers to find their products or services. Using Google Ads<\/span> <strong><em>create relevant and targeted campaigns and advertisements<\/em><\/strong> <span style=\"color: #ffffff;\">is an excellent complement to SEO work to rank well organically on important keywords.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;||0px|||&#8221; scroll_vertical_motion=&#8221;0|50|50|100|1|0|0&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_id=&#8221;strategy&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Raleway|300|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;45px&#8221; text_line_height=&#8221;1.1em&#8221; width=&#8221;80%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;||-3px|||&#8221; animation_direction=&#8221;left&#8221; text_font_size_tablet=&#8221;40px&#8221; text_font_size_phone=&#8221;25px&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Do you want to get more traffic to your<br \/>website? Then you should advertise<br \/>with Google Ads.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|300|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;19px&#8221; text_line_height=&#8221;1.5em&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;1080px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||-3px|||&#8221; custom_padding=&#8221;40px||0px|||&#8221; animation_style=&#8221;fade&#8221; animation_direction=&#8221;left&#8221; animation_duration=&#8221;1400ms&#8221; scroll_vertical_motion=&#8221;0|50|50|100|0.5|0|-0.5&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>It is often a good strategy to advertise on the keywords you want to appear on, even if you have good visibility in the organic search results, as this way you have a much better chance of getting new potential customers to your website. Of the 50 million searches made on Google every day, around 70% of visitors reach websites by clicking on links in the organic search results. The remaining 30% find their way to websites by clicking on ads via Google Ads. If you use ads and at the same time rank well organically, the chances of a customer clicking through to your website increase.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|300|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;19px&#8221; text_line_height=&#8221;1.5em&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;1080px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||-3px|||&#8221; custom_padding=&#8221;40px||80px|||&#8221; animation_style=&#8221;fade&#8221; animation_direction=&#8221;left&#8221; animation_duration=&#8221;1400ms&#8221; scroll_vertical_motion=&#8221;0|50|50|100|0.5|0|-0.5&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>It&#8217;s important to remember that even if you rank first organically for a keyword, Google often displays ads above the search result. In order to create a successful online marketing strategy, it is important to do a proper analysis of the market, competitors and keywords.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#212121&#8243; min_height=&#8221;100vh&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;||0px|||&#8221; scroll_vertical_motion_enable=&#8221;on&#8221; scroll_vertical_motion=&#8221;0|50|50|100|2|0|0&#8243; scroll_fade_enable=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/cdn4768.templcdn.com\/wp-content\/uploads\/2021\/10\/empty-layer.png&#8221; alt=&#8221;With search engine optimization, your website have better visibility on Google.&#8221; title_text=&#8221;advertising-google-ads&#8221; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/cdn4768.templcdn.com\/wp-content\/uploads\/2021\/10\/annonsering-google-ads-scaled.jpeg&#8221; parallax=&#8221;on&#8221; scroll_scaling_enable=&#8221;on&#8221; scroll_scaling=&#8221;0|20|20|100|70|100|100&#8243; global_colors_info=&#8221;{}&#8221; filter_hue_rotate__hover_enabled=&#8221;on|desktop&#8221; filter_saturate__hover_enabled=&#8221;on|desktop&#8221; filter_saturate__hover=&#8221;101%&#8221; filter_hue_rotate__hover=&#8221;0deg&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Raleway|800|||||||&#8221; text_text_color=&#8221;#232323&#8243; text_font_size=&#8221;80px&#8221; text_letter_spacing=&#8221;2px&#8221; text_line_height=&#8221;1.1em&#8221; header_2_font=&#8221;Raleway|900|||||||&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;100px&#8221; header_3_font=&#8221;Raleway|800|||||||&#8221; header_3_text_align=&#8221;left&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;60px&#8221; header_3_letter_spacing=&#8221;-1px&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;80%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|tablet&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;40px||0px||false|false&#8221; animation_direction=&#8221;right&#8221; header_3_font_size_tablet=&#8221;&#8221; header_3_font_size_phone=&#8221;45px&#8221; header_3_font_size_last_edited=&#8221;on|desktop&#8221; module_alignment_tablet=&#8221;center&#8221; module_alignment_phone=&#8221;&#8221; module_alignment_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>So what is<br \/>Google Ads actually?<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|500|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;1.2em&#8221; text_orientation=&#8221;right&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;80%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|tablet&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||-3px|||&#8221; custom_padding=&#8221;0px||40px|||&#8221; animation_direction=&#8221;right&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left;\">Google Ads is the world&#8217;s largest digital advertising tool. When you do a Google search, you see Google Ads at the very top of the page and at the very bottom of the page.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|300|||||||&#8221; text_text_color=&#8221;gcid-94d0adb9-953c-4c41-9374-72d9b522550c&#8221; text_font_size=&#8221;19px&#8221; text_line_height=&#8221;1.5em&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;80%&#8221; width_phone=&#8221;80%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;1080px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||-3px|||&#8221; custom_padding=&#8221;0px||80px|||&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;0px||0px||false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; animation_style=&#8221;fade&#8221; animation_direction=&#8221;right&#8221; animation_duration=&#8221;1400ms&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-94d0adb9-953c-4c41-9374-72d9b522550c%22:%91%22text_text_color%22%93}&#8221;]<\/p>\n<p><span style=\"color: #ffffff;\">When you do a Google search, you see Google Ads at the very top of the page and at the very bottom of the page. The difference between Google Ads and the organic search result is that<\/span> <em><strong>it is not possible to influence organic search results by paying for campaigns,<\/strong><\/em> <span style=\"color: #ffffff;\">while with Google Ads you can do just that to give your website better visibility and more visits.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;80px||0px|||&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;0px||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|300|||||||&#8221; text_text_color=&#8221;gcid-94d0adb9-953c-4c41-9374-72d9b522550c&#8221; text_font_size=&#8221;19px&#8221; text_line_height=&#8221;1.5em&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;1080px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||-3px|||&#8221; custom_padding=&#8221;40px||80px|||&#8221; animation_style=&#8221;fade&#8221; animation_direction=&#8221;right&#8221; animation_duration=&#8221;1400ms&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-94d0adb9-953c-4c41-9374-72d9b522550c%22:%91%22text_text_color%22%93}&#8221;]<\/p>\n<p><span style=\"color: #ffffff;\">Promoting your website with Google Ads means that you pay to appear at the top of Google and you pay every time someone chooses to click on the ad.<\/span> <em><strong>This is called Pay per click or PPC<\/strong><\/em> <span style=\"color: #ffffff;\">and the cost you pay each time a visitor clicks on your particular link is determined by the competitive situation and the keywords involved.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">It&#8217;s important to constantly keep track of exactly how much you&#8217;re paying for each click as it can quickly exceed the budget you&#8217;ve set for your advertising.<\/span> <em><strong>Achieving a good result requires monitoring and optimization<\/strong><\/em> <span style=\"color: #ffffff;\">as you obviously want to get the most out of your campaigns and thus increase your company&#8217;s profits.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;60%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;80%&#8221; width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;40px||0px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;2em&#8221; width=&#8221;60%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|tablet&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||-3px|||&#8221; custom_padding=&#8221;40px||40px|||&#8221; animation_direction=&#8221;right&#8221; scroll_vertical_motion_enable=&#8221;on&#8221; scroll_vertical_motion=&#8221;0|50|50|100|1|0|0&#8243; scroll_fade_enable=&#8221;on&#8221; text_text_color_tablet=&#8221;&#8221; text_text_color_phone=&#8221;&#8221; text_text_color_last_edited=&#8221;on|tablet&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;16px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\">However, it is not only on the Google search engine that you can advertise. You can choose to have your ads also appear in Gmail, on YouTube or on external websites linked to the Google Ads network.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;30%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;10px|auto|40px|auto|false|false&#8221; custom_padding=&#8221;0px||0px|||&#8221; animation_direction=&#8221;bottom&#8221; scroll_vertical_motion_enable=&#8221;on&#8221; scroll_vertical_motion=&#8221;0|50|50|100|1|0|0&#8243; scroll_fade_enable=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; 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_module_preset=&#8221;default&#8221; width=&#8221;60%&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;14px|0px|14px||true|false&#8221; filter_opacity=&#8221;90%&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; scroll_horizontal_motion_enable=&#8221;on&#8221; scroll_horizontal_motion=&#8221;0|50|50|100|0|0|0.5&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/cdn4768.templcdn.com\/wp-content\/uploads\/2021\/10\/google-ads-pay-per-click.jpeg&#8221; parallax=&#8221;on&#8221; parallax_method=&#8221;off&#8221; custom_padding=&#8221;0px||0px|||&#8221; scroll_vertical_motion_enable=&#8221;on&#8221; 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_module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|300|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;40px&#8221; text_letter_spacing=&#8221;-1px&#8221; text_line_height=&#8221;1.2em&#8221; header_2_font=&#8221;Montserrat|300|||||||&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;50px&#8221; text_orientation=&#8221;right&#8221; width=&#8221;80%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;80%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;1080px&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;||-3px|||&#8221; custom_padding=&#8221;41px||0px|||&#8221; animation_style=&#8221;fade&#8221; animation_direction=&#8221;right&#8221; animation_duration=&#8221;1200ms&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;36px&#8221; header_2_font_size_last_edited=&#8221;on|tablet&#8221; module_alignment_tablet=&#8221;center&#8221; module_alignment_phone=&#8221;&#8221; module_alignment_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: left;\">Why use<br \/>Google Ads?<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;gcid-94d0adb9-953c-4c41-9374-72d9b522550c&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;2em&#8221; text_orientation=&#8221;right&#8221; width=&#8221;80%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|tablet&#8221; max_width=&#8221;1080px&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;0px||0px||true|&#8221; custom_padding=&#8221;18px||40px|||&#8221; animation_style=&#8221;fade&#8221; animation_direction=&#8221;right&#8221; animation_duration=&#8221;1200ms&#8221; module_alignment_tablet=&#8221;center&#8221; module_alignment_phone=&#8221;&#8221; module_alignment_last_edited=&#8221;on|tablet&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-94d0adb9-953c-4c41-9374-72d9b522550c%22:%91%22text_text_color%22%93}&#8221;]<\/p>\n<p style=\"text-align: left;\"><span style=\"color: #ffffff;\">Google Ads is an excellent tool for those who want to<\/span> <em><strong>increase your sales, increase the number of visitors to your website or want repeat and more customers.<\/strong><\/em> <span style=\"color: #ffffff;\">With Google Ads, it&#8217;s possible to specify the audience you&#8217;re targeting. You also have the option to target your ads geographically so that you appear on specific keywords in specific locations.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;150px||150px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#212121&#8243; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||80px|||&#8221; top_divider_color=&#8221;#0e0c0c&#8221; bottom_divider_color=&#8221;#212121&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;0px||0px|||&#8221; scroll_vertical_motion_enable=&#8221;on&#8221; scroll_vertical_motion=&#8221;0|50|50|100|1|0|0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|300|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;32px&#8221; text_letter_spacing=&#8221;-1px&#8221; text_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;Montserrat|300|||||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;45px&#8221; text_orientation=&#8221;right&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||-3px|||&#8221; custom_padding=&#8221;86px||40px|||&#8221; animation_style=&#8221;fade&#8221; animation_direction=&#8221;right&#8221; animation_duration=&#8221;1200ms&#8221; header_3_font_size_tablet=&#8221;&#8221; header_3_font_size_phone=&#8221;28px&#8221; header_3_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: left;\">The difference between<br \/>Google Ads and Google Adwords<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|300|||||||&#8221; text_text_color=&#8221;gcid-94d0adb9-953c-4c41-9374-72d9b522550c&#8221; text_font_size=&#8221;19px&#8221; text_line_height=&#8221;1.5em&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;1080px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||-3px|||&#8221; custom_padding=&#8221;40px||80px|||&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;0px||80px||false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; animation_style=&#8221;fade&#8221; animation_direction=&#8221;right&#8221; animation_duration=&#8221;1400ms&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-94d0adb9-953c-4c41-9374-72d9b522550c%22:%91%22text_text_color%22%93}&#8221;]<\/p>\n<p><span style=\"color: #ffffff;\">Google Adwords and Google Ads is the same thing. When Google created its marketing service more than 20 years ago, they chose to call it Google Adwords. Google wanted to create a service that would make it easier for potential customers to find companies that offer exactly what they&#8217;re looking for.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">Google decided to change the name of its service from Google Adwords to Google Ads in 2018. Before the name change for the service, terms like adwords agency and adwords consultant were often used instead of what we now call SEM agency and SEM specialist. Google made the decision to switch from Google Adwords to Google Ads in part because the market and demand has changed and does not look the same today as it did 20 years ago.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">Promoting your website with Google Ads means that you pay to appear at the top of Google and you pay every time someone chooses to click on the ad.<\/span> <em><strong>This is called Pay per click or PPC<\/strong><\/em> <span style=\"color: #ffffff;\">and the cost you pay each time a visitor clicks on your particular link is determined by the competitive situation and the keywords involved.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|300|||||||&#8221; text_text_color=&#8221;gcid-94d0adb9-953c-4c41-9374-72d9b522550c&#8221; text_font_size=&#8221;19px&#8221; text_line_height=&#8221;1.5em&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;1080px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||-3px|||&#8221; custom_padding=&#8221;40px||80px|||&#8221; animation_style=&#8221;fade&#8221; animation_direction=&#8221;right&#8221; animation_duration=&#8221;1400ms&#8221; scroll_vertical_motion=&#8221;0|50|50|100|1|0|0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-94d0adb9-953c-4c41-9374-72d9b522550c%22:%91%22text_text_color%22%93}&#8221;]<\/p>\n<p style=\"text-align: right;\"><span style=\"color: #ffffff;\">If you want to advertise on Facebook instead, you can read more <em><a href=\"https:\/\/babita.templtrial.com\/en\/facebook-ads-instagram-ads\/\">here<\/a><\/em><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#212121&#8243; background_enable_image=&#8221;off&#8221; 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locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; width__hover_enabled=&#8221;off|desktop&#8221; width__hover=&#8221;60%&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Raleway|900|||||||&#8221; text_text_color=&#8221;#ffa3af&#8221; text_font_size=&#8221;36px&#8221; text_line_height=&#8221;1.5em&#8221; header_2_font=&#8221;Raleway|900|||||||&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;50px&#8221; width=&#8221;80%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;1080px&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; animation_style=&#8221;fade&#8221; animation_direction=&#8221;right&#8221; animation_duration=&#8221;1400ms&#8221; animation_delay=&#8221;400ms&#8221; header_2_font_size_tablet=&#8221;50px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; content__hover_enabled=&#8221;off|desktop&#8221; content__hover=&#8221;<\/p>\n<p style=%22text-align: center;%22><span style=%22color: #ffffff;%22>we help our clients increase their exposure<\/span><br \/><span style=%22color: #ffffff;%22>through digital channels<\/span>.<\/p>\n<p>&#8220;]<\/p>\n<h2 style=\"text-align: left;\">Let\u00b4s play!<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Raleway||||||||&#8221; text_text_color=&#8221;#ffa3af&#8221; text_font_size=&#8221;20px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;1.5em&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;1080px&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;10px||||false|false&#8221; custom_margin_tablet=&#8221;10px||||false|false&#8221; custom_margin_phone=&#8221;||30px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||0px|||&#8221; animation_direction=&#8221;right&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;16px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"color: #ffffff;\">If you have any questions or are ready to start your digital journey now, feel free to fill in a few lines or email us at<\/span> <a href=\"mailto:letsdance@effektify.com\" target=\"_blank\" rel=\"noopener\">letsdance@effektify.com<\/a> <span style=\"color: #ffffff;\">we&#8217;ll be in touch shortly!<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.17.4&#8243; 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header_2_letter_spacing=&#8221;-1px&#8221; text_orientation=&#8221;center&#8221; width=&#8221;80%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;||-3px|||&#8221; custom_padding=&#8221;||40px|||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_duration=&#8221;1100ms&#8221; animation_intensity_slide=&#8221;25%&#8221; animation_starting_opacity=&#8221;100%&#8221; animation_speed_curve=&#8221;ease&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;45px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: left;\">How to choose the right keywords when advertising with Google Ads?<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|300|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;19px&#8221; text_line_height=&#8221;1.5em&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||-3px|||&#8221; custom_padding=&#8221;0px||0px|||&#8221; animation_style=&#8221;fade&#8221; animation_direction=&#8221;right&#8221; animation_duration=&#8221;1400ms&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>There are many factors to keep in mind when you want to advertise on Google. An important part of any successful advertising campaign is figuring out what kind of advertising you want and what your goals are. Examples of common objectives are sales targets, increasing brand exposure and reaching out with information to customers. Ads should consist of relevant keywords based on the goals you want to achieve with Google Ads.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,3_4&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;40px||0px|||&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;41px||0px||false|false&#8221; scroll_vertical_motion=&#8221;0|50|50|100|0.5|0|-0.5&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|300|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;19px&#8221; text_line_height=&#8221;1.5em&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||-3px|||&#8221; custom_padding=&#8221;0px||0px|||&#8221; animation_style=&#8221;fade&#8221; animation_direction=&#8221;right&#8221; animation_duration=&#8221;1400ms&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: right;\"><span>The ads allow you to reach different target audience needs depending on the keywords you choose. You can find out the difference between different types of keywords and their intent by searching for &#8220;buy running shoes&#8221; or &#8220;best running shoes&#8221;, for example. People who use the first search phrase are probably more likely to make a purchase decision while the second person is probably still looking for more information before making a purchase decision.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;40px||0px|||&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;41px||0px||false|false&#8221; scroll_vertical_motion=&#8221;0|50|50|100|0.5|0|-0.5&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|300|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;19px&#8221; text_line_height=&#8221;1.5em&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||-3px|||&#8221; custom_padding=&#8221;0px||0px|||&#8221; animation_style=&#8221;fade&#8221; animation_direction=&#8221;right&#8221; animation_duration=&#8221;1400ms&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>So you need to look at the search intent behind the keyword or search phrase to understand what people are actually looking for. Looking only at a specific keyword gives only a superficial picture, while the intent behind the search determines how relevant your ad actually is to people searching for it.<\/p>\n<p>Another important factor is the type of matching you use when creating your different campaigns. People often talk about<span> <\/span><em>Exact matching<\/em><span> <\/span>and<span> <\/span><em>Phrase matching<\/em><span> <\/span>and it&#8217;s important to know what&#8217;s what in order to create ads with the desired results.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;120px||0px|||&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;0px||0px||false|false&#8221; scroll_vertical_motion_enable=&#8221;on&#8221; scroll_vertical_motion=&#8221;0|50|50|100|1|0|0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Raleway|800|||||||&#8221; text_text_color=&#8221;#232323&#8243; text_font_size=&#8221;80px&#8221; text_letter_spacing=&#8221;2px&#8221; text_line_height=&#8221;1.1em&#8221; header_2_font=&#8221;Raleway|900|||||||&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;100px&#8221; header_3_font=&#8221;Raleway|800|||||||&#8221; header_3_text_align=&#8221;left&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;36px&#8221; header_3_letter_spacing=&#8221;-1px&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;right&#8221; animation_intensity_slide=&#8221;10%&#8221; animation_starting_opacity=&#8221;100%&#8221; animation_speed_curve=&#8221;ease&#8221; scroll_vertical_motion_enable=&#8221;on&#8221; scroll_vertical_motion=&#8221;0|50|50|100|1|0|0&#8243; scroll_fade_enable=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><strong>Phrase matching<\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|300|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;21px&#8221; text_line_height=&#8221;1.5em&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||-3px|||&#8221; custom_padding=&#8221;0px||40px|||&#8221; animation_style=&#8221;fade&#8221; animation_direction=&#8221;right&#8221; animation_duration=&#8221;1400ms&#8221; scroll_vertical_motion=&#8221;0|50|50|100|0.5|0|0&#8243; scroll_fade_enable=&#8221;on&#8221; scroll_fade=&#8221;0|20|20|100|0|100|100&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>By advertising with <\/span><em>Phrase Match<\/em><span> you will see phrases and similar variants of these phrases. A phrase-matching keyword is determined by using the character <\/span><em>\u201d<\/em><span> before and after the word. With phrase matching, your ads show up when someone searches for the exact keyword and any words before or after it.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Raleway|800|||||||&#8221; text_text_color=&#8221;#232323&#8243; text_font_size=&#8221;80px&#8221; text_letter_spacing=&#8221;2px&#8221; text_line_height=&#8221;1.1em&#8221; header_2_font=&#8221;Raleway|900|||||||&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;100px&#8221; header_3_font=&#8221;Raleway|800|||||||&#8221; header_3_text_align=&#8221;left&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;35px&#8221; header_3_letter_spacing=&#8221;-1px&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;right&#8221; animation_intensity_slide=&#8221;10%&#8221; animation_starting_opacity=&#8221;100%&#8221; animation_speed_curve=&#8221;ease&#8221; scroll_vertical_motion_enable=&#8221;on&#8221; scroll_vertical_motion=&#8221;0|50|50|100|1|0|0&#8243; scroll_fade_enable=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><strong>Exact matching<\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|300|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;21px&#8221; text_line_height=&#8221;1.5em&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||-3px|||&#8221; custom_padding=&#8221;0px||40px|||&#8221; animation_style=&#8221;fade&#8221; animation_direction=&#8221;right&#8221; animation_duration=&#8221;1400ms&#8221; scroll_vertical_motion=&#8221;0|50|50|100|0.5|0|0&#8243; scroll_fade_enable=&#8221;on&#8221; scroll_fade=&#8221;0|20|20|100|0|100|100&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>To create ads with <\/span><em>Exact Match<span> <\/span><\/em> <span>you use exact keywords determined by putting the character [ before and the character ] after. The ad only appears when someone searches for the exact keyword without any other terms. This type of matching is best for you if you know exactly what you want with your ads and what type of visitors you want to have to your website.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/cdn4768.templcdn.com\/wp-content\/uploads\/2021\/10\/empty-layer.png&#8221; alt=&#8221;With the right web copy and content, your website will be better optimized for the search engines.&#8221; title_text=&#8221;Content&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/cdn4768.templcdn.com\/wp-content\/uploads\/2021\/09\/content-webb-copy-inneha\u030all-small.jpeg&#8221; parallax=&#8221;on&#8221; scroll_vertical_motion_enable=&#8221;on&#8221; scroll_vertical_motion=&#8221;0|50|50|100|1|0|0&#8243; scroll_scaling_enable=&#8221;on&#8221; scroll_scaling=&#8221;0|20|20|100|70|100|100&#8243; global_colors_info=&#8221;{}&#8221; filter_hue_rotate__hover_enabled=&#8221;on|desktop&#8221; filter_saturate__hover_enabled=&#8221;on|desktop&#8221; filter_saturate__hover=&#8221;101%&#8221; filter_hue_rotate__hover=&#8221;0deg&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;40px||0px|||&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;41px||0px||false|false&#8221; scroll_vertical_motion=&#8221;0|50|50|100|0.5|0|-0.5&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Raleway|800|||||||&#8221; text_text_color=&#8221;#232323&#8243; text_font_size=&#8221;80px&#8221; text_letter_spacing=&#8221;2px&#8221; text_line_height=&#8221;1.1em&#8221; header_2_font=&#8221;Raleway|900|||||||&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;100px&#8221; header_3_font=&#8221;Raleway|800|||||||&#8221; header_3_text_align=&#8221;left&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;35px&#8221; header_3_letter_spacing=&#8221;-1px&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;right&#8221; animation_intensity_slide=&#8221;10%&#8221; animation_starting_opacity=&#8221;100%&#8221; animation_speed_curve=&#8221;ease&#8221; scroll_vertical_motion_enable=&#8221;on&#8221; scroll_vertical_motion=&#8221;0|50|50|100|1|0|0&#8243; scroll_fade_enable=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><strong>Negative keywords<\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|300|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;19px&#8221; text_line_height=&#8221;1.5em&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||-3px|||&#8221; custom_padding=&#8221;0px||0px|||&#8221; animation_style=&#8221;fade&#8221; animation_direction=&#8221;right&#8221; animation_duration=&#8221;1400ms&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>A very important part of working with Google Ads is to use negative keywords. In short, it means that you collect keywords in a list for which your ads should not be shown. This work is very important if you want to succeed with Google Ads and get the most out of your budget. By adding negative keywords, you avoid being seen and therefore paying for clicks from visitors who are not interested in what you offer. It&#8217;s a great way to filter out visits that cost you money without bringing in any revenue.<\/p>\n<p>An example of how to use negative keywords is if you run a business that offers search engine optimisation services and want to get more potential customers with Google Ads. You want to be seen on &#8220;search engine optimization&#8221; but you obviously don&#8217;t want to pay for clicks for a visitor who searched for &#8220;free search engine optimization&#8221;. Then they make sure to make &#8220;free search engine optimisation&#8221; a negative keyword to avoid spending part of the budget on someone who is not inclined to buy.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;0px||0px|||&#8221; scroll_vertical_motion=&#8221;0|50|50|100|1|0|0&#8243; scroll_horizontal_motion_enable=&#8221;on&#8221; scroll_horizontal_motion=&#8221;0|50|50|100|1|0|0&#8243; scroll_fade_enable=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|600|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;1.5em&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;60px||0px||false|false&#8221; custom_padding=&#8221;0px||0px|||&#8221; animation_style=&#8221;fade&#8221; animation_direction=&#8221;right&#8221; animation_duration=&#8221;1400ms&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/babita.templtrial.com\/en\/search-engine-optimization\/\"><span style=\"color: #ffffff;\">If you want to read about search engine optimisation, you can click<\/span> <em>here<\/em><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; background_enable_image=&#8221;off&#8221; parallax=&#8221;on&#8221; parallax_method=&#8221;off&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;0px||0px|||&#8221; bottom_divider_flip=&#8221;horizontal&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; max_width=&#8221;100%&#8221; custom_margin=&#8221;|auto|-1px|auto||&#8221; custom_padding=&#8221;1px||0px|||&#8221; scroll_scaling_enable=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/cdn4768.templcdn.com\/wp-content\/uploads\/2021\/10\/empty-layer-kopia.png&#8221; alt=&#8221;Google ads help to reach more customers.&#8221; title_text=&#8221;Web copy&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/cdn4768.templcdn.com\/wp-content\/uploads\/2021\/03\/pexels-karolina-grabowska-5882656-scaled.jpg&#8221; parallax=&#8221;on&#8221; height=&#8221;500px&#8221; custom_margin=&#8221;-80px||||false|false&#8221; scroll_scaling=&#8221;0|50|50|100|100%|100|90%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_5,3_5&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; custom_margin=&#8221;|auto|-1px|auto||&#8221; custom_padding=&#8221;120px|||||&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;60px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_id=&#8221;strategy&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Raleway|300|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;50px&#8221; text_line_height=&#8221;1.1em&#8221; header_font=&#8221;Montserrat|800|||||||&#8221; header_text_color=&#8221;#212121&#8243; header_font_size=&#8221;60px&#8221; header_letter_spacing=&#8221;-1px&#8221; header_3_font=&#8221;Montserrat|800|||||||&#8221; header_3_font_size=&#8221;40px&#8221; text_orientation=&#8221;center&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;||-3px|||&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;||20px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_duration=&#8221;1100ms&#8221; animation_intensity_slide=&#8221;25%&#8221; animation_starting_opacity=&#8221;100%&#8221; animation_speed_curve=&#8221;ease&#8221; header_3_font_size_tablet=&#8221;&#8221; header_3_font_size_phone=&#8221;40px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: left;\">Different ways to advertise in Google Ads<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|300|||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;19px&#8221; text_line_height=&#8221;1.5em&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||-3px|||&#8221; custom_padding=&#8221;0px||0px|||&#8221; animation_style=&#8221;fade&#8221; animation_direction=&#8221;right&#8221; animation_duration=&#8221;1400ms&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>When advertising in Google ads, you can choose between different types of ads. You can advertise through Google search ads \/ <\/span><em>Google Search Text Ads<\/em><span>, Google Display annonser \/ <\/span><em>Google Display Ads<\/em><span>, Shoppingannonser \/ <\/span><em>Shopping Ads<\/em><span>, Videoannonser \/ <\/span><em>Video advertising<\/em><span> eller Appannonser \/ <\/span><em>App advertising.<\/em><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;40px||0px|||&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;80px||0px||false|false&#8221; scroll_vertical_motion=&#8221;0|50|50|100|0.5|0|-0.5&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_id=&#8221;strategy&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Raleway|300|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;50px&#8221; text_line_height=&#8221;1.1em&#8221; header_font=&#8221;Montserrat|600|||||||&#8221; header_text_color=&#8221;#212121&#8243; header_font_size=&#8221;50px&#8221; header_letter_spacing=&#8221;-1px&#8221; header_2_font=&#8221;Montserrat|800|||||||&#8221; header_2_text_color=&#8221;#212121&#8243; header_2_font_size=&#8221;50px&#8221; header_2_letter_spacing=&#8221;-1px&#8221; header_3_font=&#8221;Raleway|700|||||||&#8221; header_3_font_size=&#8221;24px&#8221; text_orientation=&#8221;center&#8221; width=&#8221;80%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;||-3px|||&#8221; custom_padding=&#8221;||18px|||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_duration=&#8221;1100ms&#8221; animation_intensity_slide=&#8221;25%&#8221; animation_starting_opacity=&#8221;100%&#8221; animation_speed_curve=&#8221;ease&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;35px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: left;\">Google Search Text Ads<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|300|||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;19px&#8221; text_line_height=&#8221;1.5em&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||-3px|||&#8221; custom_padding=&#8221;0px||40px|||&#8221; animation_style=&#8221;fade&#8221; animation_direction=&#8221;right&#8221; animation_duration=&#8221;1400ms&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>The most common way to use paid advertising on Google is through Google search ads. Based on what the user searches for on Google, Google displays relevant results, not only organic results, but also ads above or below the organic search result. The goal is for your ad to come up high when a user searches for what you offer. It is only when the user chooses to click on your ad that you pay, so you only have to <em>pay per click<\/em>. To increase the chances of your ad being seen, it&#8217;s a good idea to optimise your ads. This is done by the following:<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;40px||0px|||&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;80px||0px||false|false&#8221; scroll_vertical_motion=&#8221;0|50|50|100|0.5|0|-0.5&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_id=&#8221;strategy&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Raleway|300|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;50px&#8221; text_line_height=&#8221;1.1em&#8221; header_font=&#8221;Montserrat|600|||||||&#8221; header_text_color=&#8221;#212121&#8243; header_font_size=&#8221;50px&#8221; header_letter_spacing=&#8221;-1px&#8221; header_2_font=&#8221;Montserrat|800|||||||&#8221; header_2_text_color=&#8221;#212121&#8243; header_2_font_size=&#8221;50px&#8221; header_2_letter_spacing=&#8221;-1px&#8221; header_3_font=&#8221;Raleway|700|||||||&#8221; header_3_font_size=&#8221;24px&#8221; text_orientation=&#8221;center&#8221; width=&#8221;80%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;||-3px|||&#8221; custom_padding=&#8221;||18px|||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_duration=&#8221;1100ms&#8221; animation_intensity_slide=&#8221;25%&#8221; animation_starting_opacity=&#8221;100%&#8221; animation_speed_curve=&#8221;ease&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;35px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: left;\">Headline<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|300|||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;19px&#8221; text_line_height=&#8221;1.5em&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||-3px|||&#8221; custom_padding=&#8221;0px||40px|||&#8221; animation_style=&#8221;fade&#8221; animation_direction=&#8221;right&#8221; animation_duration=&#8221;1400ms&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>One of the most important parts of an ad is the headline, because that&#8217;s what users see first. With Google Ads, you can have three headlines for each ad. Each heading can be a maximum of 30 characters, so it is important to use these characters well. It is beneficial to use the keyword in both the headline and the description of your ads. With Google advertising, two of your three headlines are guaranteed to appear; whether the third appears depends on the relevance and quality score of the ad.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;40px||0px|||&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;80px||0px||false|false&#8221; scroll_vertical_motion=&#8221;0|50|50|100|0.5|0|-0.5&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_id=&#8221;strategy&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Raleway|300|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;50px&#8221; text_line_height=&#8221;1.1em&#8221; header_font=&#8221;Montserrat|600|||||||&#8221; header_text_color=&#8221;#212121&#8243; header_font_size=&#8221;50px&#8221; header_letter_spacing=&#8221;-1px&#8221; header_2_font=&#8221;Montserrat|800|||||||&#8221; header_2_text_color=&#8221;#212121&#8243; header_2_font_size=&#8221;50px&#8221; header_2_letter_spacing=&#8221;-1px&#8221; header_3_font=&#8221;Raleway|700|||||||&#8221; header_3_font_size=&#8221;24px&#8221; text_orientation=&#8221;center&#8221; width=&#8221;80%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;||-3px|||&#8221; custom_padding=&#8221;||18px|||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_duration=&#8221;1100ms&#8221; animation_intensity_slide=&#8221;25%&#8221; animation_starting_opacity=&#8221;100%&#8221; animation_speed_curve=&#8221;ease&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;35px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: left;\">Description<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|300|||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;19px&#8221; text_line_height=&#8221;1.5em&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||-3px|||&#8221; custom_padding=&#8221;0px||40px|||&#8221; animation_style=&#8221;fade&#8221; animation_direction=&#8221;right&#8221; animation_duration=&#8221;1400ms&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>With the description, you explain in more detail what it is you offer and what the customer can expect to find on the page that the ad leads to.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_id=&#8221;strategy&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Raleway|300|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;50px&#8221; text_line_height=&#8221;1.1em&#8221; header_font=&#8221;Montserrat|600|||||||&#8221; header_text_color=&#8221;#212121&#8243; header_font_size=&#8221;50px&#8221; header_letter_spacing=&#8221;-1px&#8221; header_2_font=&#8221;Montserrat|800|||||||&#8221; header_2_text_color=&#8221;#212121&#8243; header_2_font_size=&#8221;50px&#8221; header_2_letter_spacing=&#8221;-1px&#8221; header_3_font=&#8221;Raleway|700|||||||&#8221; header_3_font_size=&#8221;24px&#8221; text_orientation=&#8221;center&#8221; width=&#8221;80%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;||-3px|||&#8221; custom_padding=&#8221;||18px|||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_duration=&#8221;1100ms&#8221; animation_intensity_slide=&#8221;25%&#8221; animation_starting_opacity=&#8221;100%&#8221; animation_speed_curve=&#8221;ease&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;35px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: left;\">URL paths<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|300|||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;19px&#8221; text_line_height=&#8221;1.5em&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||-3px|||&#8221; custom_padding=&#8221;0px||40px|||&#8221; animation_style=&#8221;fade&#8221; animation_direction=&#8221;right&#8221; animation_duration=&#8221;1400ms&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Google advertising allows you to customise the URL displayed in the ad instead of displaying the actual URL to your website.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;40px||0px|||&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;80px||0px||false|false&#8221; scroll_vertical_motion=&#8221;0|50|50|100|0.5|0|-0.5&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_id=&#8221;strategy&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Raleway|300|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;50px&#8221; text_line_height=&#8221;1.1em&#8221; header_font=&#8221;Montserrat|600|||||||&#8221; header_text_color=&#8221;#212121&#8243; header_font_size=&#8221;50px&#8221; header_letter_spacing=&#8221;-1px&#8221; header_2_font=&#8221;Montserrat|800|||||||&#8221; header_2_text_color=&#8221;#212121&#8243; header_2_font_size=&#8221;50px&#8221; header_2_letter_spacing=&#8221;-1px&#8221; header_3_font=&#8221;Raleway|700|||||||&#8221; header_3_font_size=&#8221;24px&#8221; text_orientation=&#8221;center&#8221; width=&#8221;80%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;||-3px|||&#8221; custom_padding=&#8221;||18px|||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_duration=&#8221;1100ms&#8221; animation_intensity_slide=&#8221;25%&#8221; animation_starting_opacity=&#8221;100%&#8221; animation_speed_curve=&#8221;ease&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;35px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: left;\">Google Search Text Ads<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|300|||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;19px&#8221; text_line_height=&#8221;1.5em&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||-3px|||&#8221; custom_padding=&#8221;0px||40px|||&#8221; animation_style=&#8221;fade&#8221; animation_direction=&#8221;right&#8221; animation_duration=&#8221;1400ms&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Ad extensions allow your ad to &#8220;take up more space&#8221; and appear better than competitors&#8217; ads that don&#8217;t use ad extensions. An ad that shows well increases the chances that a customer will click on your ad instead of one of your competitors&#8217; ads. In addition to this, the advertising add-ons allow you to add more links and showcase more of what you offer. This also allows the customer to access more pages on your website directly from the ad.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;40px||0px|||&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;80px||0px||false|false&#8221; scroll_vertical_motion=&#8221;0|50|50|100|0.5|0|-0.5&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_id=&#8221;strategy&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Raleway|300|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;50px&#8221; text_line_height=&#8221;1.1em&#8221; header_font=&#8221;Montserrat|600|||||||&#8221; header_text_color=&#8221;#212121&#8243; header_font_size=&#8221;50px&#8221; header_letter_spacing=&#8221;-1px&#8221; header_2_font=&#8221;Montserrat|800|||||||&#8221; header_2_text_color=&#8221;#212121&#8243; header_2_font_size=&#8221;50px&#8221; header_2_letter_spacing=&#8221;-1px&#8221; header_3_font=&#8221;Raleway|700|||||||&#8221; header_3_font_size=&#8221;24px&#8221; text_orientation=&#8221;center&#8221; width=&#8221;80%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;||-3px|||&#8221; custom_padding=&#8221;||18px|||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_duration=&#8221;1100ms&#8221; animation_intensity_slide=&#8221;25%&#8221; animation_starting_opacity=&#8221;100%&#8221; animation_speed_curve=&#8221;ease&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;35px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: left;\">Callout extensions<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|300|||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;19px&#8221; text_line_height=&#8221;1.5em&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||-3px|||&#8221; custom_padding=&#8221;0px||40px|||&#8221; animation_style=&#8221;fade&#8221; animation_direction=&#8221;right&#8221; animation_duration=&#8221;1400ms&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Ad extensions allow your ad to &#8220;take up more space&#8221; and appear better than competitors&#8217; ads that don&#8217;t use ad extensions. An ad that shows well increases the chances that a customer will click on your ad instead of one of your competitors&#8217; ads. In addition to this, the advertising add-ons allow you to add more links and showcase more of what you offer. This also allows the customer to access more pages on your website directly from the ad.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;40px||0px|||&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;80px||0px||false|false&#8221; scroll_vertical_motion=&#8221;0|50|50|100|0.5|0|-0.5&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_id=&#8221;strategy&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Raleway|300|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;50px&#8221; text_line_height=&#8221;1.1em&#8221; header_font=&#8221;Montserrat|600|||||||&#8221; header_text_color=&#8221;#212121&#8243; header_font_size=&#8221;50px&#8221; header_letter_spacing=&#8221;-1px&#8221; header_2_font=&#8221;Montserrat|800|||||||&#8221; header_2_text_color=&#8221;#212121&#8243; header_2_font_size=&#8221;50px&#8221; header_2_letter_spacing=&#8221;-1px&#8221; header_3_font=&#8221;Raleway|700|||||||&#8221; header_3_font_size=&#8221;24px&#8221; text_orientation=&#8221;center&#8221; width=&#8221;80%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;||-3px|||&#8221; custom_padding=&#8221;||18px|||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_duration=&#8221;1100ms&#8221; animation_intensity_slide=&#8221;25%&#8221; animation_starting_opacity=&#8221;100%&#8221; animation_speed_curve=&#8221;ease&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;35px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: left;\">Display Ads<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|300|||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;19px&#8221; text_line_height=&#8221;1.5em&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||-3px|||&#8221; custom_padding=&#8221;0px||40px|||&#8221; animation_style=&#8221;fade&#8221; animation_direction=&#8221;right&#8221; animation_duration=&#8221;1400ms&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Google has a large network of sites where your ads can appear, such as blogs, news sites or any of the many websites that Google works with. These ads appear to users who are interested in similar products that you offer or have visited a website that offers similar things to you. These ads are also shown to users who have previously shown interest in similar products that you offer but have not yet made a purchase decision. The advantage of display ads is that you have the opportunity to capture potential customers earlier in the buying process than you can with a Google search ad.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_id=&#8221;strategy&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Raleway|300|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;50px&#8221; text_line_height=&#8221;1.1em&#8221; header_font=&#8221;Montserrat|600|||||||&#8221; header_text_color=&#8221;#212121&#8243; header_font_size=&#8221;50px&#8221; header_letter_spacing=&#8221;-1px&#8221; header_2_font=&#8221;Montserrat|800|||||||&#8221; header_2_text_color=&#8221;#212121&#8243; header_2_font_size=&#8221;50px&#8221; header_2_letter_spacing=&#8221;-1px&#8221; header_3_font=&#8221;Raleway|700|||||||&#8221; header_3_font_size=&#8221;24px&#8221; text_orientation=&#8221;center&#8221; width=&#8221;80%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;||-3px|||&#8221; custom_padding=&#8221;||18px|||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_duration=&#8221;1100ms&#8221; animation_intensity_slide=&#8221;25%&#8221; animation_starting_opacity=&#8221;100%&#8221; animation_speed_curve=&#8221;ease&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;35px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: left;\">Shopping Ads<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|300|||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;19px&#8221; text_line_height=&#8221;1.5em&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||-3px|||&#8221; custom_padding=&#8221;0px||40px|||&#8221; animation_style=&#8221;fade&#8221; animation_direction=&#8221;right&#8221; animation_duration=&#8221;1400ms&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Google shopping ads allow users to compare products. When users search for a specific product, relevant ads appear on Google search or under the shopping tab. You can upload your products to Google Merchant Center in text or XML format. This list contains the products you want to sell, as well as their attributes such as colour, brand, price, etc. After uploading your products to the list, enter your budget for the ads. After this is done, your products will appear on the Google Shopping platform, as well as in the search results on Google.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;40px||0px|||&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;80px||0px||false|false&#8221; scroll_vertical_motion=&#8221;0|50|50|100|0.5|0|-0.5&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_id=&#8221;strategy&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Raleway|300|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;50px&#8221; text_line_height=&#8221;1.1em&#8221; header_font=&#8221;Montserrat|600|||||||&#8221; header_text_color=&#8221;#212121&#8243; header_font_size=&#8221;50px&#8221; header_letter_spacing=&#8221;-1px&#8221; header_2_font=&#8221;Montserrat|800|||||||&#8221; header_2_text_color=&#8221;#212121&#8243; header_2_font_size=&#8221;50px&#8221; header_2_letter_spacing=&#8221;-1px&#8221; header_3_font=&#8221;Raleway|700|||||||&#8221; header_3_font_size=&#8221;24px&#8221; text_orientation=&#8221;center&#8221; width=&#8221;80%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;||-3px|||&#8221; custom_padding=&#8221;||18px|||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_duration=&#8221;1100ms&#8221; animation_intensity_slide=&#8221;25%&#8221; animation_starting_opacity=&#8221;100%&#8221; animation_speed_curve=&#8221;ease&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;35px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: left;\">Gmail Ads<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|300|||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;19px&#8221; text_line_height=&#8221;1.5em&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||-3px|||&#8221; custom_padding=&#8221;0px||40px|||&#8221; animation_style=&#8221;fade&#8221; animation_direction=&#8221;right&#8221; animation_duration=&#8221;1400ms&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>Gmail ads are another opportunity for you to be discovered by your potential customers. These ads work based on a specific user&#8217;s account activity and appear as interactive ads that show up in your Gmail inbox.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;40px||0px|||&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;80px||0px||false|false&#8221; scroll_vertical_motion=&#8221;0|50|50|100|0.5|0|-0.5&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_id=&#8221;strategy&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Raleway|300|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;50px&#8221; text_line_height=&#8221;1.1em&#8221; header_font=&#8221;Montserrat|600|||||||&#8221; header_text_color=&#8221;#212121&#8243; header_font_size=&#8221;50px&#8221; header_letter_spacing=&#8221;-1px&#8221; header_2_font=&#8221;Montserrat|800|||||||&#8221; header_2_text_color=&#8221;#212121&#8243; header_2_font_size=&#8221;50px&#8221; header_2_letter_spacing=&#8221;-1px&#8221; header_3_font=&#8221;Raleway|700|||||||&#8221; header_3_font_size=&#8221;24px&#8221; text_orientation=&#8221;center&#8221; width=&#8221;80%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;||-3px|||&#8221; custom_padding=&#8221;||18px|||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_duration=&#8221;1100ms&#8221; animation_intensity_slide=&#8221;25%&#8221; animation_starting_opacity=&#8221;100%&#8221; animation_speed_curve=&#8221;ease&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;35px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: left;\">Google Search Text Ads<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|300|||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;19px&#8221; text_line_height=&#8221;1.5em&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||-3px|||&#8221; custom_padding=&#8221;0px||40px|||&#8221; animation_style=&#8221;fade&#8221; animation_direction=&#8221;right&#8221; animation_duration=&#8221;1400ms&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Second only to Google, YouTube is the world&#8217;s largest search engine and can therefore be interesting to use in your digital marketing. With something called Google Ads for video, you have the ability to show your ads in search results on YouTube, before, during and after the video is shown. It works in the same way as Google Ads, the video is uploaded to Google Ads and you set a budget for the ad. 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