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Search engine optimization

With SEO, we help your business to appear higher up on search engines, on the keywords that are important to you.

Google Ads

With relevant and properly targeted campaigns and ads, we increase your visibility on the search engines.

Paid social.

Facebook Ads

Instagram Ads

LinkedIn Ads

YouTube Ads

TikTok Ads

Web & e-com.

Wordpress

The world’s largest website creation system, currently used for over 27% of all websites on the Internet.

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A complete trading platform that allows businesses to start, develop and sell products and services online.

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    We simplify business growth

    Halmstad
    Nässjögatan 12B, 302 47
    Halmstad, Sweden
    Berlin
    Köpenicker Chaussee 4, 10317
    Berlin, Germany

    Search.

    Search engine optimization

    Google Ads

    Paid social.

    Facebook Ads

    Instagram Ads

    LinkedIn Ads

    YouTube Ads

    TikTok Ads

    Web & e-com.

    Wordpress

    Shopify

    Contact us.

      TikTok
      ads

      TikTok has over 800 million monthly active users, making it one of the world’s fastest growing apps. This means that being visible on the app is a big advantage, especially if you want to reach the 16-24 age group, who make up 41% of users.

      Advertise with Instagram ads

      Different ways to advertise
      using TikTok Ads

      There are different ways to use TikTok Ads, in feed video-ads, pre roll-ads and branded hashtag challenge. In Feed video-ads are videos that come up while the user is scrolling. Pre roll-ads are videos that start as soon as the app is opened. Branded hashtag challenges are videos that encourage other users to participate in the challenge and use the hashtag in question, thus spreading brand awareness. Most of these options require a TikTok account manager.

      The three categories
      of TikTok ads

      Ads created through TikTok Ads Manager are structured in three categories, “campaigns”, “ad groups” and “ads”. The first step to advertising on TikTok is to create a “campaign”, which also means that you need to decide your goals for the campaign and what you want the final result of your ads to be. In this category, you set campaign goals, you set a budget for the campaign and you create an ad group.

      The second step to advertising on TikTok is to create an ad group, which means you can specify the target audience, budget, schedule and optimized goals for each ad group. You can select the number of ads in each ad group and then compare the results and optimize the ad groups based on the results.

      The third step to advertising on TikTok is creating the ads, which is what you finally present to your target audience, i.e. what they will see. This is done by naming the ads, choosing the format of the ads, entering details about the ads and adding tracking.

      Advertise with Instagram ads

      Reach over 800 million people monthly by advertising with TikTok Ads.

      Let´s play!

      If you have any questions or are ready to start your digital journey now, feel free to fill in a few lines or email us at letsdance@effektify.com we’ll be in touch shortly!

        Advertise with Instagram ads

        Analyse your
        TikTok-ads

        After you’ve created your ads in TikTok Ads Manager and run them for a while, it’s time to analyze how the ads have performed. In TikTok Ads Manager there are two ways to do this, either from a macro point of view or a micro point of view.

        When analysing the data from a macro point of view, you are looking at the overall data from all campaigns, and to get a bird’s eye view of your aggregated data, the best option is to look at the “Dashboard” page. Micro, on the other hand, means focusing on the details of campaigns and digging deeper into them. To better understand the results of the campaigns, ad groups and ads, the “Campaign” page is used.

        The “Dashboard” page should be the first thing you use as it allows you to keep up to date with results, ad spend, and the general status of your campaigns. On the “Campaign” page, however, you can delve into all the details of your campaigns, ad groups and ads. Here you can also do things like filter your campaigns, customize the format to more easily analyze the data and review detailed data for each campaign, ad group and ad.